I established FFA Inc. in New York (my first consulting company) to help overseas companies enter the American market. I did so because of the difficulties I experienced, as President of the multi-national group, in establishing a business in a new country. I soon realised that it was more efficient and effective to retain someone with knowledge of the country to do the legwork.   I help overseas companies, especially British companies, enter the US market and help American companies to establish in the UK where I maintain a network of business associations and directorships.     The first step is usually to conduct a feasibility study to confirm that there is a profitable opportunity in the new market and that the company has the resources required to exploit it. At the simplest level entry into the new market may involve using agents or distributors either as a final strategy or as the first step to implementing more ambitious plans such as joint ventures with local companies or setting up a wholly owned subsidiary.